2017

Ten days to save the ocean.

70 riders over 10 days travelled over 1,400km with an elevation of 19,000m across 3 countries and 2 places, all to raise £290,000 for ocean conservation.

In September of 2017 riders enjoyed a send-off from Somerset House with BLUE ambassador Poppy Delevingne cutting the blue ribbon and marking the official start of the ride. Having crossed the Channel a hardy group of ten-day riders steamrolled their way through northern France from Reims to Lyon covering 597 kilometres and climbing 6,093 metres in all weather conditions.

This year our riders were treated to extra fuel thanks to coffee sponsors Climpson & Sons. Travelling in their Mystery Machine, Nicole and Matt served up delicious coffee at every stop including the summit of Mont Ventoux.

Our London to Monaco riders were greeted in Monaco with a champagne-sprayed nish line, cheering crowds and Prince Albert to welcome their impressive arrival. Lycra was swapped for glad rags at the Icon Connect after-party and riders received London to Monaco goody bags.

“I panic trained for 3 months and ended up absolutely loving it. Very grateful that BLUE inspired me to do the ride. I couldn’t recommend it more.”

George Duffield, Founder, BLUE

Meanwhile in the Atlantic...

A valiant band of Ascension Islanders set off on a parallel ride some 4000 miles away in the tropical South Atlantic. The four riders completed the gruelling Green Mountain in 33 degree heat.